And it’s heart-healthy, Zero Everything, Good For You, and 100% Whole Grain (OK, the grain is white flour, but still).
Where have I just come from, dear readers? Planet Claire? Well, yes, and they also have grocery stores.
I would like to find the advertising executives who work for the companies that use this vapid copy.
Can I write for you? I can put together asinine slogans such as, “Filled With The Wholesome Goodness of Heart-Healthy Whole Grains.”
I actually saw a number of combinations of these exemplary examples of advertising copy, as I was cruising the aisles looking for what I really wanted, which was of course buried among the Good-For-You foods. I don’t really like things that are Good For Me, as a rule. I mean, I do like them, but at the moment I am too depressed to prepare them, let alone eat them; so I am making do with Heart-Healthy microwave meals, which are much too small for the calories contained. Did I mention I’m a recovering anorexic?
It was really terribly amusing to amble through the aisles noting the repetitive, monotonous descriptive cliches. Any reasonably motivated blogger could make a pile of money cranking out Zero, Good For You, Wholesome Goodness, with a little Delicious and Nutritious and maybe Yummy thrown in to clinch the deal.
Since all advertising has to adhere to the Stick To Eighth Grade level of literacy rule, I guess “Scrumptious” is out of the question. It’s ninth grade.
On a positive note, I discovered a brand of gluten free Oreo knock-offs that promise to be “Wonderously Rich.” Splendid!
They made it as far as the van before I took a scissors to the wrapper and sampled them. It was my duty.
I don’t know about Wonderously Rich, but let me tell you they are CRUNCHY and DELICIOUS! It’s very difficult to find crunchy and delicious gluten free cookies. I ate two.
Speaking of ad speak, what’s this garbage about (fill in the blank)-free? What are these things “free” of? Disease? Germs? Lead?
Caffeine. Gluten. Lactose. Fat. Sugar.
Hell, in the olden days we used to say things like, “sugarless candy,” or “skim milk (that’s fat-free), or even “diet pop,” which might have been sugarless, but it was never caffeine free. What’s the point? You want a bump, maybe you don’t want 240 calories (you want to know the caloric content of anything? Just ask any anorexic), but decaf soda? Ridiculous.
It was an uplifting experience, strolling down the supermarket aisles and sneering at the creme-filled, whole-grain, heart-healthy cupcakes.